The vision is to keep passing down the family tradition to the younger generations in order to continue to expand and grow as a firm in the jewelry industry. Tony's Jewelry opened its door for business in 1998. It was founded by Antonio "Tony" De La Torre. What most don't know is that this business has been in the family tradition for over 50 years.
It all started with the establishment of "La Perlita" founded by Tony's grandfather in Mexico City, Mexico. That is where Tony picked up the craft and started working in the industry alongside his father. At 16 years old, he took the opportunity to move to San Diego, CA where he continued his craft and worked for a jewelry store. After two years, he was offered a management position requiring him to relocate to the city of Salinas in Northern California.
After years of dedication, he acquired his first business store in Old Town Salinas. His main focus at the time was doing repairs for other existing businesses in the Monterey County. Soon after sales began to increase, which allowed the business to flourish to where it is now.
It all started with the establishment of "La Perlita" founded by Tony's grandfather in Mexico City, Mexico. That is where Tony picked up the craft and started working in the industry alongside his father. At 16 years old, he took the opportunity to move to San Diego, CA where he continued his craft and worked for a jewelry store. After two years, he was offered a management position requiring him to relocate to the city of Salinas in Northern California.
After years of dedication, he acquired his first business store in Old Town Salinas. His main focus at the time was doing repairs for other existing businesses in the Monterey County. Soon after sales began to increase, which allowed the business to flourish to where it is now.
Services
Our business is known to have something for everyone, which means if an item that a customer is looking for is not available, we will create custom designs according to client requests.
We make any type of custom designs whether it is a ring or pendant.
With years of experience, we can provide you with a complete description and estimated replacement value for your luxury items.
The replacement value is based off of the current market price.
We offer diamond and gemstone settings.
If the customer is not satisfied with a specific stone, TJ is able to customize the stone to the client's taste.
We make any type of custom designs whether it is a ring or pendant.
With years of experience, we can provide you with a complete description and estimated replacement value for your luxury items.
The replacement value is based off of the current market price.
We offer diamond and gemstone settings.
If the customer is not satisfied with a specific stone, TJ is able to customize the stone to the client's taste.
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