Based in California, Parade Design creates extraordinary and intricate bridal, color and fine fashion jewelry. We pride ourselves on the finest craftsmanship and materials, elevating diverse designs to award-winning perfection. Parade Design was founded in 2001 by second generation jewelers Allen & William Pung. Growing up in the jewelry business, the brothers inherited a keen eye for high quality gemstones and design, and together have created one of the most dynamic design teams in the industry.
As Parade's CEO, Allen Pung is a dedicated visionary, immersed in every aspect of the business from design to production. Allen's personal touch reaches every piece of Parade produced jewelry, including hand selection of all gemstones for his innovative Reverie Collection. William Pung, Vice President of Marketing, conceptualizes marketing strategies and is also intensely involved with product design and development.
The creator of Parade's Signature Lyria Crown, William works closely with the design and CAD teams to refine each style.
As Parade's CEO, Allen Pung is a dedicated visionary, immersed in every aspect of the business from design to production. Allen's personal touch reaches every piece of Parade produced jewelry, including hand selection of all gemstones for his innovative Reverie Collection. William Pung, Vice President of Marketing, conceptualizes marketing strategies and is also intensely involved with product design and development.
The creator of Parade's Signature Lyria Crown, William works closely with the design and CAD teams to refine each style.
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This modern classic is sculpted in rich, warm gold and embraced by a lustrous white hidden halo.
An abundance of brilliance, this heavenly engagement design is our latest best seller and is available for various sizes.
The vertical alignment of immaculately bright baguette diamonds highlight this contemporary classic.
Fresh from the Lyria vineyard, this new design features a twist of sunny gold and brilliant diamonds.
Intricate diamond set scrolls and marquise shaped windows with fine milgrain detailing are delicately set in 18k gold.
An abundance of brilliance, this heavenly engagement design is our latest best seller and is available for various sizes.
The vertical alignment of immaculately bright baguette diamonds highlight this contemporary classic.
Fresh from the Lyria vineyard, this new design features a twist of sunny gold and brilliant diamonds.
Intricate diamond set scrolls and marquise shaped windows with fine milgrain detailing are delicately set in 18k gold.
Exquisitely feminine, the Lumiere Bridal Collection delights with charming rose cut and brilliant cut diamonds in glowing shades of gold.
Sparkling center diamonds are included in these captivating yet modest styles.
Lumiere Bridal designs come complete with a center diamond.
Another Lumiere beauty!
The gentle outline formed by the round diamonds and juxstaposed with pearshape diamonds exudes strength and romance.
From the Lumiere bridal collection, this visionary ring features a distinct halo with a floral burst of pearshape, round and baguette diamonds.
Sparkling center diamonds are included in these captivating yet modest styles.
Lumiere Bridal designs come complete with a center diamond.
Another Lumiere beauty!
The gentle outline formed by the round diamonds and juxstaposed with pearshape diamonds exudes strength and romance.
From the Lumiere bridal collection, this visionary ring features a distinct halo with a floral burst of pearshape, round and baguette diamonds.
Timeless engagement styles are celebrated and reimagined with a new sense of refined elegance in the New Classic Collection.
This modern classic is sculpted in rich, warm gold and embraced by a lustrous white hidden halo.
An abundance of brilliance, this heavenly engagement design is our latest best seller and is available for various sizes.
High polished band leads up to an elongated halo featuring graduated round brilliant diamonds that highlight a brilliant center stone.
A classic engagement ring feature a straight diamond band with a diamond trellis profile.
This modern classic is sculpted in rich, warm gold and embraced by a lustrous white hidden halo.
An abundance of brilliance, this heavenly engagement design is our latest best seller and is available for various sizes.
High polished band leads up to an elongated halo featuring graduated round brilliant diamonds that highlight a brilliant center stone.
A classic engagement ring feature a straight diamond band with a diamond trellis profile.
From Parade's one-of-a-kind creations, this fiery precious ruby is accentuated by a sculpted halo with round and pearshape diamonds.
Delight in tomorrow's heirloom now.
Sprinkle and stack!
This sprinkling beauty may be individually worn or combined with other rings for an extra sparkle.
The versatile classic diamond band with a milgrain touch.
Worn by itself or stacked with other rings, the alternating brilliance of baguette and princess cut diamonds adds another dimenson to your style.
Delight in tomorrow's heirloom now.
Sprinkle and stack!
This sprinkling beauty may be individually worn or combined with other rings for an extra sparkle.
The versatile classic diamond band with a milgrain touch.
Worn by itself or stacked with other rings, the alternating brilliance of baguette and princess cut diamonds adds another dimenson to your style.
Elegant and refined, this dangling bar earring is highlighted with a single round diamond drop.
An instant classic!
This curved reinterpretation of the diamond hoop earring features an intuitive shape that naturally complements you.
Elegantly casual and sophisticated.
This dangling elegance features a triple line of diamond-encrusted pinched bars with alternating diamond bezels.
Clusters of pave set diamonds dangle from lever-back-style diamond hoop earrings while more pave set diamonds decorate the front surface of the hoop.
An instant classic!
This curved reinterpretation of the diamond hoop earring features an intuitive shape that naturally complements you.
Elegantly casual and sophisticated.
This dangling elegance features a triple line of diamond-encrusted pinched bars with alternating diamond bezels.
Clusters of pave set diamonds dangle from lever-back-style diamond hoop earrings while more pave set diamonds decorate the front surface of the hoop.
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