Personal Fx
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Personal FX is located in Half Moon Bay, a picturesque coastal town, just a short drive south of San Francisco and west of the Peninsula. Half Moon Bay is blessed with accessible beaches, a walkable coastal trail, stunning sunsets, seasonal farmers markets and a downtown perfect for shoppers. Personal FX Showroom features local, national and international designers who are creating unique and exciting wearable art.

You are always welcome to visit our store, and now you can also shop online from the comfort of your home. Established in 1991, TOKYObay began in San Francisco with two designers, one from Tokyo and the other from the Bay Area. Discover and enjoy the comfort and uniqueness of the wonderful mesh designs Sergio has created. Anna Beck jewelry is created entirely by hand by skilled artisans using ancient Balinese techniques passed down from one generation to the next.

Emerging metalsmith Gabriele Cressman, known as Gabi, lives on the Coastside and is a gifted designer.
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The Personal FX showroom is located on Main Street in the center of town and offers artisan jewelry, contemporary wearables, fine textiles and artfully crafted gifts by designers and artists from both coasts and places in between.
A trek to Personal FX will uncover treasures that will enhance your style, delight your friends and enrich your surroundings.
Anna Beck jewelry is created entirely by hand by skilled artisans using ancient Balinese techniques passed down from one generation to the next.
Single discs are individually cut and placed onto the base metal by hand to create our unique signature dotting, making every piece truly one of a kind.
Every aspect perfected, each detail considered, imparting a sense of tradition into each piece of jewelry.
Discover and enjoy the comfort and uniqueness of the wonderful mesh designs Sergio has created.
It's hard to believe Sergio Gutierrez's exquisite jewelry and accessories are crafted from humble ball and chain pieces.
Sergio, an engineer by trade, transforms these simple elements into a stunning mesh-like fabric he creates by soldering the tiny pieces together in intricate patterns.
His work led him from Colombia, where he was born, to San Francisco, and then to Miami.
Sergio's interest in 16th century artifacts, particularly chainmail, has inspired his work.
Established in 1991, TOKYObay began in San Francisco with two designers, one from Tokyo and the other from the Bay Area.
Their fusion of both cultural and design backgrounds solidified TOKYObay as a brand that continues mixing different eras with global influences to inspire each unique watch and accessory.
Unexpected materials, color combinations, detailing and metal finishes add to the language of this constantly evolving collection.
Always stylish, well designed, full of color with good times in mind, TOKYObay is time well spent when dressing for the every day.
Emerging metalsmith Gabriele Cressman, known as Gabi, lives on the Coastside and is a gifted designer.
I love silver.
It personalizes strength and brightness for me, but it also surprises with its softness and malleability.
Every time I work with silver, I experience what a metal can tell me and how it can make me feel connected to the earth.
Heating silver brings out the most beautiful radiant red and the glow is truly three-dimenional.
Imagine three-dimensional color!
I feel very fortunate to be able to experience that!
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