Towne Jewelers' Shoppe
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Towne Jewelers' Shoppe
From the start, building close and personal relationships with each customer has been the main priority. Tim knew that creating relationships and working with other small businesses from San Diego to Los Angeles would be instrumental in building up the community. Towne Jewelers has been growing year over year, which has allowed them to incorporate new technologies, resulting in more creative options.

They are partnered with some of the most respected professionals in the jewelry industry including a master wax carver, a master goldsmith, and several master jewelers. These combined capabilities deliver an unmatched customer experience. Every wedding is a unique, memorable and lifetime experience; as such TJS places an equal importance on the selection and creation of each engagement and wedding ring.

Their employees enjoy spending time finding the perfect center stone for each clients engagement ring. They are honored to make high quality rings which are a symbol for a lifelong commitment.
Services
With over 45 years of industry experience, Towne Jewelers of San Marcos is known as the premier jewelry designers based out of San Marcos, California.
As a family owned company partnering with the local communities throughout Southern California they are a thriving and expanding establishment.
What differentiates Towne Jewelers the most is their one on one personal customer experience.
They make it a point to treat everyone as a unique and valued individual regardless of budget or circumstances.
We believe in providing you with high quality jewelry at an exceptional price.
Our customers come first.
We have had the privilege of working with 2nd and 3rd generation families throughout San Diego and continue to grow as a company based on focusing on service.
We can offer almost any kind of jewelry repairs made with platinum, gold (rose, white & yellow).
Since jewelry is made with precious metals and gemstones, we recommend you clean and check your jewelry every three to six months to maintain proper care of your investment.
For 1,000 years, starting in roughly the 4th century BC, India was the only source of diamonds.
They are the hardest gemstone on earth, and rated as a top on the MOHS scale.
For the refractive index (velocity in free space / velocity in the material), diamonds are rated 2.42 which affects how light is able to pass through and reflect into the material.
There is very little loss in energy when light passes through a diamond.
Double refraction : Light goes through the table and bounces, enabling you to see all of the gemstone.
Worked with Tim on a statement of repair letter on my wedding ring for insurance purposes.
He was very professional, knowledgeable and delivered great customer service.
Tim Daniels has been in the jewelry trade for 43 years and has been the owner of Towne Jewelry Shoppe for over 38 years.
He is an actively involved member of the San Diego community through charities, fundraisers, and supporting small businesses.
Jewelry and precious gemstones are his passion.
Through gemological and market research, Tim is continually striving to provide the most accurate and up to date information which provides customer's the best value and security.
As an integral part of the team, Morgan oversees the daily operations and is pioneering innovative ways to enhance each aspect of custom design.
He is currently being mentored by one of the foremost jewelry designers and goldsmiths in Southern California, learning the principles of jewelry and the custom design creation process.
Day to day operations of managing and growing Towne Jewelers includes inventory management, marketing, repair work and jewelry design.
By utilizing the latest technologies he is able to show CAD-rendered designs, print 3D wax models and use tailored metallurgy and laser soldering to create unique jewelry pieces.
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