Prudential Jewelry & Loan
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Offering the finest customer service for five generations, Prudential Jewelry & Loan is your source for the finest in jewelry and time pieces. Our staff includes Gemological Institute of America certified graduate gemologists who can assist you in your search for the perfect piece of jewelry. Our family has proudly served Buffalo and the surrounding community for over 150 years.

For full services jewelers specializing in custom design, refinishing, repair, and watch service, visit Prudential Jewelry & Loan Co. Whether pawning, selling, or buying, discover what thousands of satisfied customers already know, honesty, integrity, and friendly service are our priorities.
Services
If you need a short term loan and don't want to pay the exorbitant rates of a credit card, a collateral loan on your jewelry may be for you.
We make loans on gold, platinum, diamonds, precious gems, and watches.
There is no need to sell your jewelry when you can borrow against it.
Pawning is the alternative to selling your jewelry that makes sense.
The process begins when a customer brings a piece of jewelry through our doors.
We will assess the item to determine condition and value while considering the amount sought by the customer.
With gold prices near all-time highs, you have probably seen the television advertisements urging you to sell your old gold.
Now is a great time to sell, but why sell by mail when you can do so face to face?
At Prudential Jewelry & Loan, you can be sure that you are getting a fair deal.
If your jewelry box is full of old or broken jewelry or you have a ring that you just want to get rid of, bring it in and we will pay you for it.
We have been buying and refining gold for decades, long before anyone decided to "cash-in" on the recent increase in the price of gold.
We have an enormous selection of fine engagement rings, bracelets, necklaces, and watches.
We also specialize in custom design and fabrication of wedding sets, pendants, and much more.
Come in to speak with our graduate gemologists to select a diamond and build the engagement ring of her dreams around it.
Our extensive inventory of loose diamonds of all cuts will certainly satisfy any taste or budget.
We also have Buffalo's largest inventory of antique jewelry and watches.
Our showroom is located just outside of Downtown Buffalo near the historic Broadway Market at the corner of Broadway and Mills Street.
From the South: Take I-90 East to I-190 North via EXIT 53 toward DOWNTOWN BUFFALO/NIAGARA FALLS.
Then take I-190 South to EXIT 4 SMITH STREET.
Turn Left onto Smith Street and proceed straight onto Fillmore Avenue.
Continue along Fillmore Avenue for approximately 1.4 miles to Broadway.
Turn Right onto Broadway and continue for approximately.2 miles.
Our building is on the Left.
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