Almassian Jewelers
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Almassian Jewelers was established in 2006 by husband and wife gemologists Shannon and Trent Almassian. Their intention was to open a retail jewelry store that would provide West Michigan with access to the international jewelry industry that was previously only available in larger markets. Trent is the third generation in his family to be in the jewelry industry.

He is a Graduate Jeweler Gemologist from the Gemological Institute of America (GIA), and a Certified Gemologist from the American Gem Society (AGS). Trent has a unique understanding of the industry, having worked for Tiffany & Co. in Southern California as well as in the diamond district in Chicago, and on Chicago's Oak Street. He is able to create one of a kind custom jewelry to the most exacting clients.

Shannon is Graduate Gemologist, and Certified Gemologist. Shannon's experience of working for a national jewelry designer in Denver, as a Graduate Gemology instructor at GIA and as a fine jewelry buyer for a retail chain in Chicago provides Almassian Jeweler's clients with access to specialty suppliers that were not available in the area.
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Our Four C's of Diamonds guide can help you decide on the most important factors when shopping for a diamond.
The word carat derives from the word carob, a Mediterranean seed, which has an extremely consistent weight for measuring.
The greater the carat weight, the rarer, and more valuable the diamond becomes.
Five metric carats weighs exactly 1 gram.
Some people want the largest diamond possible.
If size is a priority, we at Almassian Jewelers, LLC can help you classify the proper cut, color and clarity to fit your budget economically, and fit your jewelry beautifully.
Belle Etoile offers a jewel box full of looks, styles, colors, and icons.
Are you a rock star, or a fashion maven, or a power executive?
Belle Etoile has what you need to express yourself.
Star in your own reality show called life.
Shine like the star you are.


In French, Belle Etoile means beautiful star.
That is why a delightful radiance permeates throughout all our creations.
Designed to reflect the latest European fashion trends, our dazzling selection of exquisite jewelry enhances the lifestyle of the modern woman.
Manufacturing beautiful bridal jewelry for over 40 years, Benchmark utilizes the finest skilled craftsmen and state of the art technology to create beautiful wedding rings in gold, palladium, and platinum.
Proudly manufactured in the U.S.A., each Benchmark ring is carefully crafted and undergoes a six step quality control process to ensure that your wedding ring will last for generations.
In 1947, Nicholas DeCristofaro Sr., a hard working tool maker by trade, decided to venture into the jewelry industry.
In 1965, he founded the Carla Corporation.
Nicholas, along with his son-in-law Ralph V. Fleming Jr., built a dynamic precious metal jewelry manufacturing business.
Today, his grandsons, Ralph V. Fleming III and Brian Fleming carry on his legacy.
In 1989, Isaac Reiss founded the I. Reiss Collection in New York and established a place in the industry with the creation of a high-end fine jewelry line.
From its inception, the collection has featured the latest trends and the most innovative styles which transcend time.


With a twenty-year record of excellence, the I. Reiss Collection is known throughout the United States as one of today's leading designers of fine jewelry.
The company is committed to providing jewelry of the finest workmanship and supreme quality.
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