We are continuing to celebrate our 30th year in business, honoring 20-50% OFF most in-stock merchandise throughout 2020! Son of a Jeweler is a full-service jewelry store in Alameda, CA, offering a wide selection of fine jewelry. We carry a generous assortment of sparkling gems, including diamonds, sapphires, emeralds, garnets, and pearls. Our inventory displays pieces in all metals such as gold, platinum, silver, along with various contemporary metal alternatives.
Our goldsmiths are highly skilled in the art of goldsmithing by hand or by our state-of-the-art laser machine. We also offer professional bead stringing. Our store is a no-pressure environment. We believe in long-lasting relationships as your small business, family-owned, brick-and-mortar jewelry store. The name Son of a Jeweler was chosen by the original owner, Larry Pencovic, who truly was the "Son of a Jeweler."
Larry's father, Herman A. Pencovic, also known as "Pinky, " was the first generation of Jewelers in the Pencovic family.
Our goldsmiths are highly skilled in the art of goldsmithing by hand or by our state-of-the-art laser machine. We also offer professional bead stringing. Our store is a no-pressure environment. We believe in long-lasting relationships as your small business, family-owned, brick-and-mortar jewelry store. The name Son of a Jeweler was chosen by the original owner, Larry Pencovic, who truly was the "Son of a Jeweler."
Larry's father, Herman A. Pencovic, also known as "Pinky, " was the first generation of Jewelers in the Pencovic family.
Services
At Son of a Jeweler our goal is to capture special moments in your life such as your wedding, anniversaries to come, birthdays or special events that are memorable to you.
A piece of jewelry is inspired to customize based on your life story & vision.
Custom jewelry tells a story.
We help you create that with uniquely designed pieces that hold memories that you'd like to cherish & pass on through generations.
As custom manufacturers we have on-site jewelers who will create any piece of custom jewelry.
A piece of jewelry is inspired to customize based on your life story & vision.
Custom jewelry tells a story.
We help you create that with uniquely designed pieces that hold memories that you'd like to cherish & pass on through generations.
As custom manufacturers we have on-site jewelers who will create any piece of custom jewelry.
We offer non-certified and certified stones from various labratories including the GIA, EGLUSA and the IGI.
When you purchase a diamond from us, we also include a written appraisal of your item purchased for your records.
Our jewelers offer professional appraisals for estate & insurance purposes on all pieces of jewelry.
It's important to have your jewelry appraised to determine its value for any scenario.
If you're not sure about an item, feel free to come in anytime for an evaluation.
When you purchase a diamond from us, we also include a written appraisal of your item purchased for your records.
Our jewelers offer professional appraisals for estate & insurance purposes on all pieces of jewelry.
It's important to have your jewelry appraised to determine its value for any scenario.
If you're not sure about an item, feel free to come in anytime for an evaluation.
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