New Gild Jewelers
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New Gild Jewelers is a custom jewelry store located in the Linden Hills neighborhood of Minneapolis, MN, providing the most unique and full-service jewelry design available in the Twin Cities. Our talented and highly trained jewelers, designers and artisans work passionately and diligently with you from the moment you walk in the door to the moment you are handed your "sparkle."

We make full custom jewelry using practically every known method--and a few we've made up. The only limit is what we can imagine together.
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When Jen and Kelsey, co-owners of New Gild Jewelers met years ago, they were both working in the jewelry industry and dreaming of A Better Way.
They dreamt of a place where fine, custom jewelry could be handmade, combining the finest materials with imagination to create extraordinary talismans with results that are uniquely yours.
They knew that luxury goods didn't need to come from pretentious places, and sought to create an approachable and beautiful environment that felt fresh and inviting.
Their ideals included creating a work environment that would value staff, with good wages, supportive working conditions, and true leadership.
As co-owner, custom jewelry designer, and professional heartwarmer, Jenifer is the matriarch of the New Gild Jewelers' family, and the glue that holds us together.
She began her career far from the luxury of New Gild Jewelers, on the bomb squad in the U.S. Army.
She completed her undergraduate degree at the University of Minnesota in Criminology, and her graduate degree in Leadership at Augsburg University.
After years of corporate work and raising two children, she found her way to the custom jewelry industry.
Here is a list of our most frequently asked questions, about everything from who we are, to the custom jewelry we create to the jewelry design process we follow.
We are honored to work with you to use the gemstones and metal from your inherited custom jewelry pieces to create new pieces that work with your aesthetic and your lifestyle.
We're often able to combine several pieces in a delightful way into something new that you'll wear every day and love for a lifetime!
We do this by custom designing a new piece of jewelry that we'll create through fabrication or lost wax casting around the diamonds and gemstones we have.
At New Gild Jewelers, we work intuitively from our first contact with you to nurture ideas that will be right for you and your loved one.
At our first meeting, we ask lots of questions about the recipient, and you too if they are not one and the same.
We often begin fielding ideas at this very first encounter, and we work to ensure that our process and ideas are communicated to you at this meeting as well.
This holds true whether we work together to create earrings or help to design an engagement ring!
Creating custom jewelry with our clients is always rewarding, but there is a special place in our hearts and studio for custom engagement rings and wedding pieces.
Being entrusted to create the objects that represent the sacred union between partners is something we take seriously.
Every ounce of passion and care between you and your loved one is matched by our designers and custom jewelers as they intimately create your once-in-a-lifetime piece that is uniquely yours.
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